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  • December 1, 2023 NewWorldsAwaitUs

    How a Tumbler Grabbed Century-Old Company Viral Success

    Move over Cuppa Joe. This Cuppa Jane made marketing history by putting its product into the spotlight using some of

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  • November 24, 2023 NewWorldsAwaitUs

    Watching TikTok for the News?

    While most people are drawn to the pervasive social media platform for its wildly popular short videos, there’s another unique

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  • November 17, 2023 NewWorldsAwaitUs

    Downtowns Aren’t Doomed After All Says New Study

    It’s no secret it hasn’t looked good for city centers and metropolitan districts since the onset of the pandemic. Shifts

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  • November 10, 2023 NewWorldsAwaitUs

    CBS Scores Touchdown for Superbowl Ads

    It’s not just the big game of the year for football. Between the halftime show and the all-star lineup of

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  • November 3, 2023 NewWorldsAwaitUs

    TikTok Takes on YouTube by Allowing Longer Videos

    If TikTok’s meteoric rise to popularity based on its catchy short-form video content wasn’t enough, the social media giant is

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  • October 20, 2023 NewWorldsAwaitUs

    Password Plight: Losing Business Over Password Woes

    If you’re one of the average consumers who juggles more than 100 passwords in today’s world, odds are you’ve struggled

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  • October 13, 2023 NewWorldsAwaitUs

    Streaming Wars: YouTube Reigns Among Teens Says New Study

    While Netflix reigns supreme among the adult streaming audience, the teen demographic says it isn’t so. A recent study by

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  • October 5, 2023 NewWorldsAwaitUs

    Toys for Big Kids – Kidults Playing a Big Influence in Holiday Shopping

    Have you been a good Kidult this year? The answer becomes increasingly relevant as more adults are showing up on

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April 21, 2023 Digital Marketing

Return of the Hamburglar and Other McDonald’s Nostalgia

Who else would McDonald’s use to promote a revamp of their classic burger choices, than the classic Mickey D’s villain

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April 14, 2023 Digital Marketing

What’s Up with the Unpopular Pop-Up?

If you’ve ever used the internet, clicked on a link for a product, or visited a website, it’s likely you’ve

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April 6, 2023 Digital Marketing

Digital Advertising Reigns in Forecast

Latest forecasts predict digital advertising could comprise a 75% chunk of all US advertising by the year 2025 – signifying

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March 31, 2023 Digital Marketing

Has the Pandemic Boom Busted?

While many industries took a hit during the pandemic, a number found their golden opportunity to shine. Forced lockdowns brought

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March 24, 2023 Digital Marketing

Ad Spending on TikTok to Reach $15 Billion in 2023

While many tighten their belts in anticipation of a recessionary economy, the social media platform, TikTok, continues its trend of

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March 10, 2023 Digital Marketing

Tapping into the Treasure Trove of the Hispanic Demographic

The Hispanic market represents a wealth of potential for marketers who understand how to reach this burgeoning demographic. Wise brands

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March 3, 2023 Digital Marketing

Rise of AI Content Raises Concerns for Preserving Brand Authenticity

While high school and college students may be cheering the arrival of AI language models like ChatGPT, brands are coming

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February 24, 2023 Digital Marketing

Digital Video Use Expected to Surpass TV for First Time in 2023

New Year, new viewing habits? While digital video has grown exponentially for some time, 2023 is the first year digital

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February 17, 2023 Digital Marketing

Should Teens Sue Companies for Addiction to Social Media?

Will teens soon be able to sue for too much TikTok or an overabundance of Instagram? A bill already passed

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February 10, 2023 Digital Marketing

It’s Microsoft vs. Google as AI Wars Heat Up

In the 1970’s we saw the cola wars. In the 80’s it was the burger wars. Today we’re watching the

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Recent Posts

  • How a Tumbler Grabbed Century-Old Company Viral Success
  • Watching TikTok for the News?
  • Downtowns Aren’t Doomed After All Says New Study
  • CBS Scores Touchdown for Superbowl Ads
  • TikTok Takes on YouTube by Allowing Longer Videos

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