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  • March 31, 2023 NewWorldsAwaitUs

    Has the Pandemic Boom Busted?

    While many industries took a hit during the pandemic, a number found their golden opportunity to shine. Forced lockdowns brought

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  • March 24, 2023 NewWorldsAwaitUs

    Ad Spending on TikTok to Reach $15 Billion in 2023

    While many tighten their belts in anticipation of a recessionary economy, the social media platform, TikTok, continues its trend of

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  • March 10, 2023 NewWorldsAwaitUs

    Tapping into the Treasure Trove of the Hispanic Demographic

    The Hispanic market represents a wealth of potential for marketers who understand how to reach this burgeoning demographic. Wise brands

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  • March 3, 2023 NewWorldsAwaitUs

    Rise of AI Content Raises Concerns for Preserving Brand Authenticity

    While high school and college students may be cheering the arrival of AI language models like ChatGPT, brands are coming

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  • February 24, 2023 NewWorldsAwaitUs

    Digital Video Use Expected to Surpass TV for First Time in 2023

    New Year, new viewing habits? While digital video has grown exponentially for some time, 2023 is the first year digital

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  • February 17, 2023 NewWorldsAwaitUs

    Should Teens Sue Companies for Addiction to Social Media?

    Will teens soon be able to sue for too much TikTok or an overabundance of Instagram? A bill already passed

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  • February 10, 2023 NewWorldsAwaitUs

    It’s Microsoft vs. Google as AI Wars Heat Up

    In the 1970’s we saw the cola wars. In the 80’s it was the burger wars. Today we’re watching the

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  • February 3, 2023 NewWorldsAwaitUs

    Something Phishy? New Study Says Consumers Prefer Generic Messages over Personalized Ones

    A recent study by Pantheon entitled “How—and Why—You Need to Build Customer Trust” says more people prefer generic communications over

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January 13, 2023 Digital Marketing

Data Reveals Ten Best and Worst Email Subject Words

Would you rather “save” or “redeem” something? While the nuance in meaning seems minimal, the data says there’s a big

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January 6, 2023 Digital Marketing

How to Work, Exercise, and Save the Planet all at Once

It’s what’s current in the brave new world of – office furniture. A new product by Acer for remote or

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December 21, 2022 Digital Marketing

Where Will Marketers Spend Ad Dollars in the New Year?

The advertising dollar will be going strong in 2023 according to a recent survey published by NP Digital, surveying some

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December 16, 2022 Digital Marketing

Is China Spying on Us?

States Propose Bans on TikTok over Privacy Violations The popular video-sharing social media platform, TikTok, is coming under fire for

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December 9, 2022 Digital Marketing

The Twelve Scams of Christmas

BBB Warns Consumers to Be Wary of These While the holidays should be merry and bright, it seems scams are

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December 2, 2022 Digital Marketing

Adults are Spending Less Time on Media – Trend or Fluke?

In an ever more digital world, could it be possible the use of media is actually declining rather than exploding

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November 25, 2022 Digital Marketing

Gen Z to be the Big Spenders of 2022 Christmas Shopping Season

If you want to sell something right now, try marketing it to Gen Z’ers. Contrary to their thrifty reputation, this

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November 21, 2022 Digital Marketing

Build a Gingerbread House and Save on Your Mortgage?

There’s an unusual listing on Zillow these days, and it’s not your typical home – it’s a gingerbread house. It’s

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November 11, 2022 Digital Marketing

King Tut Exhibit Combines Old with the New

The 100-year anniversary celebration of King Tut’s tomb discovery will come in a presentation that combines the allure of ancient

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November 4, 2022 Digital Marketing

Oscar Mayer Offers Lifetime Supply of Bacon for World Vegan Day?

In what seems like a counterintuitive move, Oscar Mayer is giving away a lifetime supply of bacon on none other

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Recent Posts

  • Has the Pandemic Boom Busted?
  • Ad Spending on TikTok to Reach $15 Billion in 2023
  • Tapping into the Treasure Trove of the Hispanic Demographic
  • Rise of AI Content Raises Concerns for Preserving Brand Authenticity
  • Digital Video Use Expected to Surpass TV for First Time in 2023

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