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  • March 31, 2023 NewWorldsAwaitUs

    Has the Pandemic Boom Busted?

    While many industries took a hit during the pandemic, a number found their golden opportunity to shine. Forced lockdowns brought

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  • March 24, 2023 NewWorldsAwaitUs

    Ad Spending on TikTok to Reach $15 Billion in 2023

    While many tighten their belts in anticipation of a recessionary economy, the social media platform, TikTok, continues its trend of

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  • March 10, 2023 NewWorldsAwaitUs

    Tapping into the Treasure Trove of the Hispanic Demographic

    The Hispanic market represents a wealth of potential for marketers who understand how to reach this burgeoning demographic. Wise brands

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  • March 3, 2023 NewWorldsAwaitUs

    Rise of AI Content Raises Concerns for Preserving Brand Authenticity

    While high school and college students may be cheering the arrival of AI language models like ChatGPT, brands are coming

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  • February 24, 2023 NewWorldsAwaitUs

    Digital Video Use Expected to Surpass TV for First Time in 2023

    New Year, new viewing habits? While digital video has grown exponentially for some time, 2023 is the first year digital

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  • February 17, 2023 NewWorldsAwaitUs

    Should Teens Sue Companies for Addiction to Social Media?

    Will teens soon be able to sue for too much TikTok or an overabundance of Instagram? A bill already passed

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  • February 10, 2023 NewWorldsAwaitUs

    It’s Microsoft vs. Google as AI Wars Heat Up

    In the 1970’s we saw the cola wars. In the 80’s it was the burger wars. Today we’re watching the

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  • February 3, 2023 NewWorldsAwaitUs

    Something Phishy? New Study Says Consumers Prefer Generic Messages over Personalized Ones

    A recent study by Pantheon entitled “How—and Why—You Need to Build Customer Trust” says more people prefer generic communications over

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July 9, 2020 Video Marketing

YouTube Adding More Ads to Help Digital Content Creators

Everyone is familiar with YouTube ads, but you might not be aware of how they work. According to YouTube’s video

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July 7, 2020 Social Media Marketing

4 Common Social Marketing Misconceptions

While digital marketing is a great and affordable way to build your company’s brand in this day and age, there

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January 23, 2020 Digital Marketing / Video Marketing

New Mobile Video Format Changes the Game

Ever since the introduction of smartphones, online video viewing has never been the same. Thanks to our phones, we can

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January 17, 2020 Digital Marketing

Avoid These Audiences in Your PPC Campaigns

PPC (pay-per-click) marketing is a staple of any digital marketing campaign, no matter which industry you’re in. When building your

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November 27, 2019 Social Media Marketing

4 Ways to Enhance Your Customers’ Experience on Social Media

Social media has allowed businesses to interact with their customers in an entirely new way. Long gone are the days

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November 15, 2019 Social Media Marketing

Tips for Reddit Social Media Marketing

When people think of social media marketing, Reddit may not be the first platform they consider. However, for many businesses,

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November 7, 2019 Digital Marketing / Social Media Marketing

5 Tools to Help You Find Social Media Influencers

Influencers have become a vital tool in many digital marketing campaigns in recent years. However, some companies are unsure of

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October 25, 2019 B2B Marketing / Digital Marketing

4 Ways to Spice Up Your B2B Marketing Strategy

There is no single “key” to a successful B2B marketing strategy. Depending on your industry and who you are marketing

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October 18, 2019 Social Media Marketing

4 Great Halloween-Themed Social Media Marketing Campaigns

Whenever a major holiday rolls around, you want to configure your digital marketing strategy to fit the theme. With Halloween

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October 10, 2019 Social Media Marketing

3 Visual Content Ideas for Social Media Marketing

One of the things that’s great about marketing via social media is that you can incorporate images to generate more

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  • Has the Pandemic Boom Busted?
  • Ad Spending on TikTok to Reach $15 Billion in 2023
  • Tapping into the Treasure Trove of the Hispanic Demographic
  • Rise of AI Content Raises Concerns for Preserving Brand Authenticity
  • Digital Video Use Expected to Surpass TV for First Time in 2023

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