Digital Marketing Archives

Surprised Pikachu: Fun Meme or Clever Marketing Campaign?

If you spend time on social media, then you’ve most likely seen the “Surprised Pikachu” meme: a picture of the

Email marketing is an integral component of any digital marketing strategy. However, like with any strategy, you need to make

For those who are unaware, Google Discover is the content feed that shows up on the Google mobile home page

Digital marketing is constantly evolving. The strategies that worked a year ago may not be as successful nowadays, which is

Back in 2017, Google tested a new initiative where ads would show up on local business profiles. The platform also

Ever since the introduction of smartphones, online video viewing has never been the same. Thanks to our phones, we can

PPC (pay-per-click) marketing is a staple of any digital marketing campaign, no matter which industry you’re in. When building your