March 2025

Gen Alpha Comes of Age: New Study Shows This Young Group Already Has Influence

They were born between 2010 and 2024, but they’re already making their mark on the consumer world, says a new

In the ad world, the early bird gets the worm – or at least a guaranteed time slot – when

Is cleaning your house happier than petting a puppy? The results of a new study commissioned by Clorox might surprise

They’re the top ramen among Gen Alpha. The instant noodle brand known as Buldak has quickly become a fan favorite