Watching TikTok for the News?

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While most people are drawn to the pervasive social media platform for its wildly popular short videos, there’s another unique reason some are watching TikTok these days.

According to new data from the Pew Research Center, a small but growing segment of users are tuning in to get their daily news from TikTok. Unlike news consumption from most other social media sites – which has been on the decline – the trend to watch news on TikTok is gaining momentum.

Viewers in the 18 to 29 age bracket around the world are the most likely demographic to look to TikTok for their daily updates, and approximately one third of Americans in this age group (32 percent) say they do so on a regular basis. This a higher percentage than in past studies, reflecting the increasing trend.

While older age groups demonstrate a much smaller likelihood to consider TikTok as a news source, there is still a small percentage of viewers ages 30 to 49 who would do so (15 percent), and an even smaller showing among adults aged 50 to 64 at just 7 percent. In the demographic of 65 and older, only 3 percent report getting news from TikTok.

TikTok users in the United States are among the most enthusiastic group to receive the platform as a news source, with a significant 43 percent of viewers watching TikTok news consistently. Viewership in this category is up 33 percent from just one year ago.

What does this growing practice portend for the future of news delivery and consumption? In the broad perspective of news broadcasting, TikTok is still playing in the minor leagues. But the writing is on the wall. Read more here.

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