Posted by There’s an unusual listing on Zillow these days, and it’s not your typical home – it’s a gingerbread house. It’s not a farce. It’s part of a whimsical campaign in which Kellogg’s – the maker of Pop-Tarts and so many other American kitchen cupboard staples – has teamed up with the real estate website, Zillow. Together they’re launching a holiday promo celebrating the return of the Gingerbread Pop-Tart, just in time for the holidays.
No use of gingerbread says Christmas more than building a gingerbread house. Except this particular holiday craft could save you a nice chunk of change on your mortgage.
After years of retirement, Kellogg’s announced they are bringing back the famous Gingerbread Pop-Tart. To mark the occasion, this year’s product comes in nine printed designs curated specifically for use in creating a gingerbread house. Consumers who go onto the Zillow website and visit the featured gingerbread home will find a link to follow the promo.
Participants are taken to a landing page with instructions and tips on how to build a gingerbread house using Pop-Tarts. You can upload pics of your finished product to social media and be entered for a chance to win a $15,000 check toward the mortgage on your own home – not a bad Christmas gift.
Meanwhile, Kellogg’s benefits from the purchase of many Pop-Tarts, while Zillow’s participation encourages people to peruse their site. The partnership aims to bring a bit of old-fashioned comfort and a light-hearted twist to a beloved tradition, in a Christmas season otherwise marked by inflationary and other concerns on the world stage.
Accordingly, you’ll see the listing on Zillow described as a .0006-acre property “just north of Wild Berry Woods in the foothills of the Applefritterlachians.” The Pop-Tart house includes features like a Frosted Chocolate Chip archway and an Eggo Frosted Maple Flavor area rug.
To take advantage of this limited-time offer and learn more about the promotional campaign, read more here.