Starbucks Partners with Delta to Earn Coffee Drinkers Frequent Flyer Miles

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It’s a match made in the skies. Now you have yet another reason to indulge in that mocha or macchiato from your favorite Starbucks. The premise: drink more coffee, earn frequent flyer miles.

Starbucks recently announced a partnership with Delta Airlines where customers can link their Delta SkyMiles and Starbucks Rewards accounts, to earn perks on both simultaneously.

For every dollar spent on Starbucks purchases, participants earn one Delta frequent flyer mile. If you patronize the ubiquitous coffee purveyor on days you’re flying with Delta, you earn double stars for your Starbucks rewards account.

If this sounds like it’s for you, don’t wait around. There are perks for being one of the early entrants into the program. Customers who link their accounts between October 12 and December 31 get the extra boost of 500 Delta SkyMiles, in addition to 150 Starbucks star rewards when they make a qualifying purchase.

The offer expediently arrives amid the backdrop of good timing. Heading into the cold weather hot beverage season for those in the northern hemisphere, as well as one of the most popular air travel times of the year, can’t be coincidental.

Another motivator is attracting and retaining loyalty customers to their program, according to a press release issued by Ryan Butz, Starbuck’s VP of Loyalty Strategy and Marketing. He indicated this group comprises the bulk of the coffee chain’s US sales, representing approximately 27 million people.

This is not the first foray into linked rewards for Delta, who’s already pursued loyalty programs with a number of companies from Turo (car sharing) to Instacart.

Starbucks announced their intent to extend loyalty sharing with other brands as well, including a marketplace for NFT’s and digital collectibles in the future. What else might be in the works to attract and retain consumers? Read the full article here.

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