Posted by If the aroma of fried chicken with special herbs and spices wafting through the air makes you hungry for some KFC, the giant fast-food restaurant chain is counting on that delicious smell stirring you to action this holiday season.
That’s why they’ve brought back their popular wood-burning log gag gift for the third consecutive year, designed to smell like the 11-herb and spice Original Recipe which took Kentucky Fried Chicken to QSR fame. The scented log can be purchased exclusively from Walmart and offers up to three hours of the home-cooked aroma emanating from your hearth.
This year KFC sweetened the deal by adding a new promotional component. With every purchase of one of these logs comes a QR-code directing you to a website where you can enter for a chance to win a log cabin getaway, courtesy of Kentucky Fried Chicken.
The getaway includes a three-day, two-night stay at a secluded cabin in, of course, Kentucky – home state and birthplace of Kentucky Fried Chicken. The retreat has been christened the “Kentucky Fried Chicken Firelog Cabin” and offers an immersive branded experience for one lucky winner and seven guests.
The 7,000 square foot, three-story luxury mountain retreat boasts four bedrooms, a theater room, a built-in bar, pool, and hot tub, all adorned in KFC branded décor. Enclosed by 200 acres of nature preserve, a winding drive marked by KFC bucket lamps leads guests to the cabin where they will find rocking chairs draped in Colonel Sanders throw blankets, interior KFC bucket lamps, a Colonel Sanders bearskin rug, and a firepit filled with the special scented logs.
But that’s not all. Lucky winners will also be treated to a five-course dinner curated from foods found on KFC’s menu selections, transformed into a gourmet meal by KFC’s top chef, Chris Scott.
KFC is not alone in offering branded experiences as part of their promotional advertising. Anheuser Busch, Airbnb, and Vacasa have designed similar themed getaways based on the Grinch’s Cave, Winnie the Pooh’s Hundred Acre Wood, Home Alone, and an eco-friendly private island resort.
Will we see more marketers focus on experiential, branded tactics like these to lure consumers to their products and services in the future? Read the full article here: https://www.marketingdive.com/news/kfc-amps-up-scented-holiday-log-return-with-cabin-getaway/611078/