Arby’s Revs Up its Holiday Spirits with New Line of Vodkas

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Arby’s vodka? It’s not just a publicity stunt. Arby’s is ramping up their holiday spirit this season by introducing their own offering of proprietary vodkas to consumers. The fast-food retailer known for its famous roast beef sandwiches and popular Beef ‘n Cheddar will feature two original vodka flavors inspired by their signature curly and crinkle fries.

The fact that many popular vodkas are distilled from potatoes only serves to underscore the twist on Arby’s two new flavors – marketed as Curly Fry and Crinkle Fry Vodka – a simultaneous plug for their popular French fry menu items. The Curly Fry Vodka utilizes cayenne, paprika, onion, and garlic to capture the essence of the Arby’s Curly Fry, while the corresponding Crinkle Fry Vodka is produced with kosher salt and sugar to pay tribute to Arby’s “rich tradition of salted potato shapes” characterizing the Crinkle Fry.

Arby’s engaged “Iron Chef” winner and “Fast-Foodies” host Justin Sutherland to create special recipes using the featured vodkas. Sutherland concocted two custom Bloody Mary creations incorporating other Arby’s ingredients, like their proprietary Arby’s sauce and Horsey sauce, donned with toppers such as mozzarella sticks. The recipes will air on Sutherland’s and Arby’s social channels to boost the conversation.

Don’t delay if Curly Fry and Crinkle Fry vodka sound like something you’d like to serve up this season. The bottles bearing the Arby’s logo and illustrated with the respective French fry designs will sell exclusively on Beginning November 18, you can purchase one for your liquor collection at $60 a bottle. A second drop for the vodka offerings is anticipated on November 22.

Many fast-food retailers have been testing the waters with potentially adding alcoholic beverages to their menus. Will Curly and Crinkle Fry Vodka become future permanent fixtures at Arby’s establishments? To find out more, continue reading here: Arby’s cracks into spirits with vodka flavors inspired by its fries | Marketing Dive.


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