Needless to say that the 2020 holiday season will be much different than its predecessors, mainly due to the COVID-19 pandemic. Due to the different consumer habits, it’s important to consider how businesses and marketers will have to shift their focus in order to generate the best engagement. Here are a couple of ways that we can expect a shift in consumer (and marketing) trends this holiday season.
- E-commerce will be more popular
With the rise of sites like Amazon, e-commerce has exploded over the past few years. However, due to the call for social distancing and quarantining, we can expect e-commerce to grow immensely in 2020’s fourth quarter. In fact, more than 88% of surveyed consumers have stated that they are more comfortable shopping online than going into physical stores. That means businesses will have to put a huge focus on their digital marketing efforts to appeal to a larger demographic.
- Lifestyles have changed
The stress on social distancing and isolation have forced many people to change their lifestyles. Marketers would be wise to evolve their tactics to accommodate this shift. Look at your consumers’ habits and lifestyle and see how they may have shift to adhere to the new normal.
- Apps will have bigger impact
Apps have long since simplified virtual shopping, and during the holidays, we can expect a rise in app-shopping due to its convenience. If your business doesn’t have an app, now is the time to consider getting one to take advantage of the drastic change in a majority of customers’ shopping habits. If you already have an app for your business, you should make sure the interface is as smooth as possible to make the experience easier for consumers. Marketers: make sure you’re considering app ad placements when trying to capture leads in your funnel.