Top 5 Social Media Trends of 2021

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Social media is constantly evolving, both in terms of functionality and also how it’s used by digital marketers. It’s important for you to understand and anticipate these updates so that you can stay on top of your marketing efforts of your business. That’s why we’ve compiled several of the latest social media trends that digital marketing experts believe will dominate 2021.

Social Media Posts Will Be More Socially Conscious

Although many brands have always adopted a socially conscious stance, it’s believed that even more companies will try to incorporate this type of messaging in their branding. This will not only attract a wider audience of people who like to see their money going toward socially responsible causes, but it can also add a more personable, humanizing touch to a brand overall.

Messaging Will Adapt To The “New Normal”

The truth is that we are now living in a new normal, thanks to the COVID-19 pandemic. This new normal consists of higher emphasis on social distancing, better hygiene, and more. Businesses will stress the importance of these factors and how they are taking them seriously in order to take care of their customers. Businesses that focus on a lot of in-human interaction will modify their social media efforts to emphasize how they are doing all they can to still provide excellent service while mitigating the spread of sickness.

Nostalgia Marketing Will Be Popular

Over the past several years, nostalgia has hit a big boom in marketing due to the fact that so many people want to relive “the good old days.” Companies will want to embrace this nostalgia in order to appeal to their older demographics. Expect to see references to older shows, movies, games, and trends on social media.

Digital Disinformation Will Be Reduced

Facebook and Twitter are doing all that they can to quash the spread of disinformation in the era of “fake news.” Unfortunately, disinformation still manages to seep through, which can be both annoying and dangerous. Companies utilizing social media marketing will have to be very careful about the information they are posting to ensure it’s factual and honest. Customers can rest assured knowing that they are less likely to fall prey to deceptive marketing.

Social Media Messaging Will Involve More Memes

Memes aren’t just viral images; they’re trending topics. Since social media sites like Twitter often highlight these trending concepts and push them to the top of the feed, companies will be capitalizing on them to help reach a wider audience.

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