Top 5 Social Media Video Marketing Tips

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Video and social media are two of the most popular marketing venues nowadays. If you want to maximize the potential of your marketing initiatives, it’s a wise idea to combine them and to create social media video marketing campaigns. However, you can’t just post a video on your social media profile and expect to draw sales right off the bat. You need to take the proper steps to get the best results. Here are a couple of social media video marketing tips to consider.

  1. Invest in the right equipment

Video equipment can be very expensive. Thankfully, most smartphones nowadays are built with high-quality cameras that are almost just as good as dedicated camcorders. Aside from this, the only other equipment you may need for proper video marketing are lights, a microphone, and maybe a teleprompter. When you’re first starting out, it’s a good idea to slowly work your way up to building your arsenal of video equipment.

  1. Enhance your lighting

As mentioned previously, you’ll need adequate lighting for your videos, especially if you’re filming in a dim office. When looking for video equipment, lights should be at the top of your list. You’ll want to place these lights on either side of the camera facing you, and one right behind you to eliminate shadows. When you look at the video quality between the lit videos and the unlit ones, you’ll notice a massive difference.

  1. Look at the camera

One of the keys to salesmanship is eye contact. This elicits trust between the seller and the buyer. The same principle applies to camera work. If you’re going to be on camera, you need to make sure that you’re looking at the camera at all times. This will also help viewers feel like you’re looking at them personally, making them feel valued as an individual.

  1. Take your time

Nobody is born to create excellent videos. It takes time and effort. Practice video editing and experiment with various methods and techniques to get the best results. There are also free editing resources online to coach you through effective strategies.

  1. Don’t expect instant results

With digital marketing, results often take time. You might luck out and get a ton of results right away, or you might have to post several videos with only one or two likes on social media before you see some momentum. The key is to be patient. As you produce more videos and create higher-quality content, you’re more likely to draw results.

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