Hashtags have become a major component of the social media world, namely on Twitter and Instagram. By incorporating hashtags into your copy, you’re increasing the potential of your content reaching a wider audience, thus leading to more engagement and followers. However, few people seem to realize that hashtags can also be utilized on one of the biggest social media platforms: Facebook.
Working similarly to Twitter and Instagram, to use hashtags on Facebook, you simply need to put the hashtag sign (#) in front of your keywords in your posts. In the past, hashtags have made some appearances on Facebook posts, but overall, engagement didn’t seem to improve. Recently, trends have changed, and it now appears that hashtags could help your campaigns.
When incorporating hashtags into your Facebook posts, you will need to experiment with different strategies to find out which one works best for your business. Generally, you do not want to crowd your posts with many hashtags, and you also do not want to use hashtags that are irrelevant to your industry. You want to make the post look as organic as possible, so it’s advised that you use one or two strategically placed hashtags within the copy.
Learn more about this update here: https://www.socialmediatoday.com/news/facebook-promotes-the-use-of-hashtags-on-posts-but-will-it-improve-post-r/583094/