Posted by Email marketing is an integral component of any digital marketing strategy. However, like with any strategy, you need to make sure you’re keeping your email marketing tactics fresh and up-to-date. Otherwise, you could be missing out on huge opportunities.
Below is a list of four ways you can update your email marketing strategy to ensure you’re taking advantage of all the benefits it has to offer.
- Stick to a schedule
Your emails schedule should be consistent. You can’t send an email one week, then another one the next week, then wait another month or two to send a third email. A consistent email schedule will do a better job of keeping your audience engaged. If your send schedule is erratic or unpredictable, it can lead to unsubscribers.
- Trim your lists
You should trim your email lists consistently. Look at your analytics for email bounce rates. The average bounce rate is approximately 2%. Anything higher than that can be indicative of a lot of bad contacts. With the current state of the economy and job market, we recommend checking out these numbers frequently (depending on your send schedule).
- Keep an eye out for spam complaints
It’s inevitable that you’re going to get a spam complaint or two from your subscribers. This is usually from someone who is unhappy with your email marketing strategy. When your emails are marked as spam, it can have a major negative effect on your campaign, causing emails to start ending up in spam folders. If you get a spam complaint, make sure to address it immediately by removing the recipient from your list.
- Be aware of trends and climate
It’s no secret that we’re currently in a hot political and economic climate right now. When sending out emails, please make sure you don’t come off as tactless or unaware. This can cause your subscribers to remove themselves from the mailing list, or possibly lodge a complaint against your email. Make sure to modify your email campaigns to show that you’re aware of the current trends and that you’re not coming off as insensitive.
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