No matter what kind of business you run, you’re going to get feedback and reviews from clients. Some of this feedback will be positive and some may be negative. In order to thrive as a business, you’ll need to know how to take this feedback in a professional and efficient manner. Below, we list several tips for addressing negative feedback and how to actually use it to your advantage.
- Isolate the criticism from yourself
A majority of the time, criticism directed at your business is not a personal attack against you as a person. By separating the criticism and realizing it’s directed at your business rather than your persona, it’ll be much easier for you to avoid letting your emotions take over. Learn to not take criticism as a personal attack.
- Be proactive
It helps to be optimistic, but at the same time, you need to preempt negative feedback to grow as a business owner. You can’t make everyone happy, and no matter how hard you work, there may come a time when you come across an unsatisfied customer. To help you address this negative feedback, you need to position yourself as open to receiving and acting upon negative feedback.
- Consider feedback as a learning tool
A negative review shouldn’t be seen as a blemish on your company’s reputation. Instead, look at it as a learning opportunity. Truly understand the purpose of the feedback and then use what you’ve learned to enhance your business and avoid making a similar mistake in the future. Negative feedback can be one of the greatest learning tools for entrepreneurs and innovators.
- Respond to the feedback
We recommend being very careful about responding to negative feedback. Do not attack the person leaving the feedback, as it could harm your brand and reflect poorly on your customer service. While addressing negative feedback, be courteous and open to criticism. Ask questions or elaboration on the feedback. Show the reviewer that you’re open to a dialogue. This will help you learn from the feedback while also showing customers that you truly care about delivering a high-quality experience.
Want to find out more about how you can handle negative business feedback? Read more here: https://www.entrepreneur.com/article/353115
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