Digital marketing is constantly evolving. The strategies that worked a year ago may not be as successful nowadays, which is why you need to continuously update your marketing initiatives to keep up with the changes. In order to have the most effective digital marketing strategy, you need to keep an eye on the most recent trends, which we’ve highlighted below.
- Video marketing is surging in prominence
Video marketing has only been growing in popularity over the years, and most social media networks, such as Facebook, Instagram, and Twitter, are aiming to make video their top content nowadays.
- Email marketing is changing
Many digital marketers assumed email marketing would die out in favor of social media marketing. However, thanks to the emergence of even more email automation platforms, email marketing has never been easier. You shouldn’t discount this medium entirely.
- PPC is being automated
PPC campaigns have been a favorite among marketers for years, but only recently has it become possible to automate them. Now, you don’t need to worry about manual bid optimization and other hands-on and can let the system handle it.
- Influencer marketing is now niche
A majority of marketers already use influencers, but this is leading to a big cost increase. That is why some marketers are trying to connect with smaller “microinfluencers” with minimal followings. While they may have smaller audiences, they tend to be much more engaged, which can lead to more conversions.
- Chatbots are growing
Many websites that have chat now use chatbots, and even though customers overall prefer to speak with live humans, chatbots have proven to be one of the best ways to digitally contact a company.