Influencers have become a vital tool in many digital marketing campaigns in recent years. However, some companies are unsure of where to look or what to consider when trying to hire influencers, and with so many social media outlets available, it’s easy to get confused. Thankfully, we’ve found a list of several sites that can help you easily locate reputable influencers to boost your digital marketing strategy.
Awario monitors major social media networks such as Facebook, Twitter, Instagram, and YouTube, and compiles statistics on prominent influencers on each platform. It also allows you to track industry keywords to see what is getting the most traffic, and ranks influencers and bloggers based on daily visits or follower blogs.
Traackr lives up to its name by tracking influencer campaigns from start to finish. You can find social media influencers, organize your campaign around them, then track results, all directly on the platform.
It is wise to use BuzzSumo if you want to discover content as well as influencers. What many digital marketing beginners don’t realize is that popular content in their niche is oftentimes created by major influencers. BuzzSumo lets you find creators with engaged audiences across Instagram, Facebook, and Twitter, and the analyzation tools can break down influencer accounts via their ‘type,’ like if they are bloggers or journalists.
HypeAuditor is specifically designed for use with Instagram and YouTube. This platform finds influencers who are perfect for your brand by analyzing reach, demographics, language, age, and other factors. Most importantly, HypeAuditor can determine whether an influencer is legitimate or not.
Also known as “the world’s largest blogger database,” GroupHigh finds bloggers and compiles them into user-friendly listings with contact details, including social media profiles. It will filter out “fake” accounts and instead recommend influencers with loyal and engaged audiences, making this a powerful tool for your influencer marketing strategy.
Influencers can make a huge impact on the success of your social media and digital marketing strategy, which is why you should do all that you can to ensure you find the right influencers to add to your campaign.
Looking for additional social media marketing guidance? Give us a call at 800-565-9624, or email us at info@Syndstrat.com to see how we can help.
For more, read: