One of the things that’s great about marketing via social media is that you can incorporate images to generate more engagement. Sites like Instagram, Twitter, and Facebook are prime for visual content, and businesses would be wise to incorporate imagery into their social media marketing strategy sooner rather than later.
Where to start?
Visual content can be broken into key categories, each with their own types of images:
While one of the main goals of social media is to get as many shares as possible on all your content, there are certain types of visual content that are specifically designed to be shared. This can include the following:
- Quotes by celebrities or famous leaders
- Written testimonials of your products or services
- “This or that” comparisons
- Short lists of ideas or tips
Video is a major component in the world of digital marketing. Video allows you to convey messages and ideas that can’t be expressed as well in a static image or text. Some video content ideas include:
- Product demos
- Talking heads
- Slide shows
- Teaser trailers
- Live event recordings
Brand images are images that were specifically made for your company, and often include your logo or company name. Brand images can include:
- Newsletter images
- Blog post images
There are numerous choices to pick from when it comes to visual content, so you never have to worry about being pigeon-holed into one route. Look at your product or service and see which of the aforementioned visual content ideas would be best suited for your brand.
Trying to boost your social media marketing strategy? Give us a call at 800-565-9624, or email us at info@Syndstrat.com to see how we can help.
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