6 Video Marketing Statistics to Direct Your Strategy

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As you plan your marketing strategy for the future, you need to make sure you are maximizing your potential reach and impact. As digital marketing only continues to grow, more and more outlets are becoming crucial components that should not be underestimated, especially video.

Take a look at the following statistics about video marketing, and see how you can incorporate it into your marketing strategy.

  1. Instagram videos are twice as likely to get engagement compared to other social media platforms.

Instagram only permits videos up to 60 seconds, but the optimal length is half that. Fortunately, you can convey a great message within 30 seconds, but it requires proper coordination. With the amount of engagement Instagram videos have over other social media, it would be wise to create shorter videos that you can post on a consistent basis.

  1. 64% of consumers are more likely to buy a product after watching a video about it

Video is as different to static images as they are to text. Video allows people to see a product in action, giving them a better idea of its capabilities.

  1. Videos are 1200% more likely to be shared on social media than images and text combined

When it comes to social media, sharing is like gold. People sharing your content is more or less free advertising. The key is to create something worthy of being shared. Whether it’s a video that’s funny, serious, or intriguing, you’ll want something that will trigger people to think, “Others need to see this!”

  1. By 2020, 82% of Internet traffic will come from video

Video marketing is growing more each day, and by 2020, it is expected to comprise a majority of Internet traffic. As more people are viewing videos online, businesses would be wise to invest in screen time in order to get their message in front of a massive audience.

  1. 9% of small businesses are currently using YouTube for marketing

Despite the growing surge in popularity for video marketing, many small businesses aren’t utilizing YouTube. Creating a YouTube channel is very simple, and once videos are uploaded, sharing is much easier across all social media channels.

  1. 85% of Facebook users watch videos with the sound off

It is important to find a way to convey your message in video format without relying too heavily on audio. While audio can be a major component of the film process, since so many people are watching videos without the sound on while scrolling on social media, you’ll want to invest in other methods to get the message across, such as captions.

As you improve upon your marketing strategy, don’t forget to include video marketing as a potential channel. No matter what kind of product or service you sell, there is a way to use video marketing to your advantage.

If you’re interested in adding video to your marketing strategy, give us a call at 800-565-9624, or email us at info@Syndstrat.com.


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