In any industry, there are trends, and in order for businesses to succeed, you need to follow said trends. When it comes to marketing, what worked 10 years ago might not work as well today, especially with the surge of popularity in digital marketing.
As people are spending more and more time online, it’s important that you take advantage of these growing trends and utilize them in your marketing strategy. Below are three current digital marketing trends and how you can capitalize on them to succeed in your business.
Customers love visuals
Across all social media channels, images and videos tend to get the most traffic in terms of views and engagement. Images such as inspirational quotes, written testimonials from customers, team pictures, and others are more likely to catch someone’s attention while they’re on social media. If you want to really spruce up your visual marketing strategy, invest in video. You can shoot short ads, product demos, virtual tours, and more to give your audience a better understanding of your brand.
Invest in programmatic ads
Programmatic advertising involves using dedicated software to buy digital advertising. Most social media sites, including Facebook, Twitter, and YouTube, have built-in programmatic elements, and Google also has its Ads platform, allowing users to easily create ads and purchase ad space in valuable online real estate. When you start going down the path of digital advertising, make sure that your ads are mobile-friendly, and if you’re using video, less than a minute long. More people are viewing social media via their smartphones, so you’ll want to accommodate these users by crafting your ads in the appropriate dimensions and lengths.
Customer data is crucial
Marketers have relied on customer data to drive their strategies for years, and the digital world is no different. All digital marketing, whether it’s social media, SEO, or email, should be data-driven. Use Google Analytics in conjunction with your programmatic ads to find out exactly which customers you should be targeting. The beauty of digital marketing nowadays is that you can find out crucial data about your potential audience, right down to where they’re from, how old they are, and what keywords they’ve searched for to get to your site. This raw data is powerful ammunition for your marketing strategy.
Want to enhance your digital marketing strategy and engage with more customers? Contact us at 800-565-9624, or email us at info@Syndstrat.com to see how we can help.