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Bud Light just revived its most controversial mascot of all time: Spuds MacKenzie The beer brand debuted a commercial starring the ghost of Spuds MacKenzie during the Super Bowl. In the ad, Spuds takes on a Christmas Carol-esque role, encouraging an anti-social young man to spend more time with his friends. The pooch first waddled onto the…Continue Reading “Bud Light just revived its most controversial mascot of all time”

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IKEA’s recent Swedish campaign, “Where life happens”, includes refreshingly honest depictions of family life, including a very memorable ad about divorce and an angsty teenage daughter. The campaign has been inspired by how people live in the real world. Now, the retailer is bringing that more realistic approach to banner advertising, too. IKEA cites research…Continue Reading “Ikea’s Very Humble Banner Ads Assume You Clicked Them by Mistake”

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M&Ms turns 75 years old and launches a year-long celebration for its fans. To celebrate its 75th anniversary, M&Ms Milk Chocolate Candies launched a yearlong campaign, “Celebrate with M”, that helped M&Ms grow eight times faster. “We started the other way around,” says Berta de Pablos-Barbier, Vice President, Marketing, Mars Chocolate North America. “We started…Continue Reading “How M&Ms Took a Small Insight and Turned It into a Big Idea”

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Non-authenticated stream to support local ad insertion from participating Fox affiliates Fox Sports will offer a live, non-authenticated stream of Super Bowl LI on FOX Sports GO, the network’s live-streaming platform. More than 170 Fox affiliates across the U.S. have committed to teaming with Fox Sports to sell and deliver local digital ads in the Super…Continue Reading “Super Bowl LI: Fox’s Free Live Stream to Include Local Ads”

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Following a recipe from 1915 isn’t as easy as it sounds. Almost all Americans have a few old family recipes on file to make beloved, home-made meals. At Campbell Soup, these recipes can go back a little further than a generation or two. Tucked away in the archives of the company behind the namesake tomato…Continue Reading “How Campbell’s dusted Off a Century-Old Recipe to Cook up Its Latest Marketing Idea”