ads101_News_Image-9.15.17

Is digital advertising broken? According to Brendan Eich, yes it is. Eich is the CEO of Brave Software, co-founder of Mozilla and Firefox, and the creator of Javascript. He argues that the marketplace for online advertising has become overrun by “middleman” ad exchanges and is now developing a platform to clean up the mess he…Continue Reading “Web Pioneer Plans Blockchain-based Digital Ad Platform”

ads101-News-Image-3.8.17

Facebook announced it’s rolling out a service called “Advanced Measurement” to all advertisers. This will allow them to measure the effectiveness of their campaigns across Facebook’s properties versus how they performed on competitor sites and apps. Advanced Measurement is part of Facebook’s self-service, business-manager software advertisers already use to manage their campaigns. The tool crunches numbers on Facebook,…Continue Reading “Facebook launches ‘Advanced Measurement’ so advertisers can compare whether Facebook is more effective than its rivals”

ads101-News-Image-3.2.17

Kohl’s, which has struggled to attract shoppers as it deals with digital competition from the likes of Amazon, has released a marketing campaign to tell consumers it is now selling Under Armour products in stores and online. Company representatives have called it the biggest brand launch—in terms of product— in Kohl’s history. The sportswear maker…Continue Reading “Kohl’s and Under Armour: Behind the Biggest Brand Launch in Kohl’s History”

ads101_News_Image2.20.17

Twitter is putting online bullies in “time-out.” As one of the company’s many new anti-abuse measures, users whose accounts have been identified engaging in abusive behavior will have the reach of their tweets temporarily restricted. During this time, the abuser’s tweets will only be shown to their followers, Twitter says. Twitter recently updates its website…Continue Reading “Twitter is Punishing Abusive Users by Putting Them in Time-Out”