Is digital advertising broken? According to Brendan Eich, yes it is. Eich is the CEO of Brave Software, co-founder of Mozilla and Firefox, and the creator of Javascript. He argues that the marketplace for online advertising has become overrun by “middleman” ad exchanges and is now developing a platform to clean up the mess he…Continue Reading “Web Pioneer Plans Blockchain-based Digital Ad Platform”

Facebook announced it’s rolling out a service called “Advanced Measurement” to all advertisers. This will allow them to measure the effectiveness of their campaigns across Facebook’s properties versus how they performed on competitor sites and apps. Advanced Measurement is part of Facebook’s self-service, business-manager software advertisers already use to manage their campaigns. The tool crunches numbers on Facebook,…Continue Reading “Facebook launches ‘Advanced Measurement’ so advertisers can compare whether Facebook is more effective than its rivals”

Kohl’s, which has struggled to attract shoppers as it deals with digital competition from the likes of Amazon, has released a marketing campaign to tell consumers it is now selling Under Armour products in stores and online. Company representatives have called it the biggest brand launch—in terms of product— in Kohl’s history. The sportswear maker…Continue Reading “Kohl’s and Under Armour: Behind the Biggest Brand Launch in Kohl’s History”

Twitter is putting online bullies in “time-out.” As one of the company’s many new anti-abuse measures, users whose accounts have been identified engaging in abusive behavior will have the reach of their tweets temporarily restricted. During this time, the abuser’s tweets will only be shown to their followers, Twitter says. Twitter recently updates its website…Continue Reading “Twitter is Punishing Abusive Users by Putting Them in Time-Out”

Bud Light just revived its most controversial mascot of all time: Spuds MacKenzie The beer brand debuted a commercial starring the ghost of Spuds MacKenzie during the Super Bowl. In the ad, Spuds takes on a Christmas Carol-esque role, encouraging an anti-social young man to spend more time with his friends. The pooch first waddled onto the…Continue Reading “Bud Light just revived its most controversial mascot of all time”

IKEA’s recent Swedish campaign, “Where life happens”, includes refreshingly honest depictions of family life, including a very memorable ad about divorce and an angsty teenage daughter. The campaign has been inspired by how people live in the real world. Now, the retailer is bringing that more realistic approach to banner advertising, too. IKEA cites research…Continue Reading “Ikea’s Very Humble Banner Ads Assume You Clicked Them by Mistake”

M&Ms turns 75 years old and launches a year-long celebration for its fans. To celebrate its 75th anniversary, M&Ms Milk Chocolate Candies launched a yearlong campaign, “Celebrate with M”, that helped M&Ms grow eight times faster. “We started the other way around,” says Berta de Pablos-Barbier, Vice President, Marketing, Mars Chocolate North America. “We started…Continue Reading “How M&Ms Took a Small Insight and Turned It into a Big Idea”

Non-authenticated stream to support local ad insertion from participating Fox affiliates Fox Sports will offer a live, non-authenticated stream of Super Bowl LI on FOX Sports GO, the network’s live-streaming platform. More than 170 Fox affiliates across the U.S. have committed to teaming with Fox Sports to sell and deliver local digital ads in the Super…Continue Reading “Super Bowl LI: Fox’s Free Live Stream to Include Local Ads”

Following a recipe from 1915 isn’t as easy as it sounds. Almost all Americans have a few old family recipes on file to make beloved, home-made meals. At Campbell Soup, these recipes can go back a little further than a generation or two. Tucked away in the archives of the company behind the namesake tomato…Continue Reading “How Campbell’s dusted Off a Century-Old Recipe to Cook up Its Latest Marketing Idea”

The Girl Scouts are buffing their image, and they want you to know there’s more to them than just cookies. As the respected organization is about to celebrate its 105th anniversary, membership numbers are slipping, especially among middle-school girls. To counter any perception that scouting is out of date, the Girl Scouts are introducing a…Continue Reading “More Than Cookie Sellers: The Girl Scouts Buff Their Image”

New Restaurant Concept Has Robots on Staff The basement level of Shanghai Tower, the city’s tallest building, is now home to Pizza Hut’s new high-tech concept restaurant called ph+. Working the host stand is a two-and-a-half foot tall, bow-tie’d ‘bot named Casper. He greets customers, leads them to their table, and rolls across the floor…Continue Reading “Pizza Hut Shanghai Staffed by World’s Cutest Robot”

Disappointing ratings have sparked debate about whether football is overexposed in prime-time The National Football League recently dismissed speculation that it is considering reducing its commitment to Thursday Night Football in the wake of disappointing ratings this season. “We are fully committed to ‪Thursday Night Football and any reports to the contrary are unfounded,” says Natalie Ravitz,…Continue Reading “Is the NFL Canceling Thursday Night Football?”

Last year’s controversial red cup is also making a comeback—but this time, with a bonus. Snowflakes, Santa Claus and reindeer are returning to Starbucks’ holiday cups this year, after last year’s more subdued red cups caused an uproar from critics. Featuring 13 different festive designs, the cups were created by customers from six countries, including…Continue Reading “Why Starbucks’ Christmas Cups Are Special This Year”

Job listing hints at original programming plans. Snapchat is quietly taking steps to replace another iconic consumer device: the television. The messaging app’s recently created parent company, Snap Inc, posted a job listing indicating that it was on the hunt for development managers to oversee the development and production of scripted and unscripted programming. The…Continue Reading “Get Ready for Snapchat to Feel A Lot More Like TV”