Facebook announced it’s rolling out a service called “Advanced Measurement” to all advertisers. This will allow them to measure the effectiveness of their campaigns across Facebook’s properties versus how they performed on competitor sites and apps. Advanced Measurement is part of Facebook’s self-service, business-manager software advertisers already use to manage their campaigns. The tool crunches numbers on Facebook,…Continue Reading “Facebook launches ‘Advanced Measurement’ so advertisers can compare whether Facebook is more effective than its rivals”

Kohl’s, which has struggled to attract shoppers as it deals with digital competition from the likes of Amazon, has released a marketing campaign to tell consumers it is now selling Under Armour products in stores and online. Company representatives have called it the biggest brand launch—in terms of product— in Kohl’s history. The sportswear maker…Continue Reading “Kohl’s and Under Armour: Behind the Biggest Brand Launch in Kohl’s History”