Get ready for the videos you scroll past in your Facebook feed to play with the sound on.
Much of Facebook’s recent growth can be attributed to the spread of video on its network – and the company told investors recently it planned to aggressively monetize that success.
The social media network announced some ideas to get things moving – starting with a change many users may not appreciate.
Videos have autoplayed on Facebook’s News Feed for some time, leading to a curious rise of “silent movies” as publishers adapted to knowing that the majority of viewers would be watching, but not listening, to their work.
But between now and the end of the year Facebook’s News Feed will be enabling sound on your News Feed by default, a move the company has been testing out on a limited number of users for a short while.
“With this update, sound fades in and out as you scroll through videos in News Feed, bringing those videos to life,” the company explained in a blog post.
Thankfully – for those who don’t want videos to suddenly play out on the bus – if your phone is set to be completely silent, Facebook will not override that. You can also turn it off completely in the Facebook app’s settings.