Non-authenticated stream to support local ad insertion from participating Fox affiliates
Fox Sports will offer a live, non-authenticated stream of Super Bowl LI on FOX Sports GO, the network’s live-streaming platform. More than 170 Fox affiliates across the U.S. have committed to teaming with Fox Sports to sell and deliver local digital ads in the Super Bowl LI stream.
Viewers will not need to enter their pay-TV credentials for viewing and will be able to stream the game on FoxSportsGO.com, using iOS, Android, Windows, and Amazon tablets or through connected devices, including Apple TV, Roku, Android TV, Chromecast, Amazon Fire, and Xbox One.
“Our pioneering collaboration with our affiliates to allow streaming local ad insertions will make commercials even more relevant for viewers and help make this year’s game even more of a personal experience for every fan,” said Eric Shanks, Fox Sports president, COO and executive producer.
Of course, most Americans watch the Super Bowl on TV. According to CBS, internet live-streaming of last year’s game on CBS and NFL properties averaged 1.4 million viewers who watched the Denver Broncos beat the Carolina Panthers — compared with 111.9 million who watched on TV.
Super Bowl LI, taking place on Sunday, Feb. 5, at Houston’s NRG Stadium, will feature the AFC’s Pittsburgh Steelers or New England Patriots against the NFC’s Green Bay Packers or Atlanta Falcons.