Why Starbucks’ Christmas Cups Are Special This Year

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Last year’s controversial red cup is also making a comeback—but this time, with a bonus.

Snowflakes, Santa Claus and reindeer are returning to Starbucks’ holiday cups this year, after last year’s more subdued red cups caused an uproar from critics.

Featuring 13 different festive designs, the cups were created by customers from six countries, including the U.S, Indonesia, Dubai, Canada, Russia and South Korea. The company said the designs were picked from a crowd-sourced selection of over 1,000 customer designs on Instagram last year.

“This year, we decided to do something quite different,” said CEO Howard Schultz. “We hope that this year’s red holiday cup designs express the shared spirit of the holidays as told by our customers,” added Starbucks global chief marketing officer, Sharon Rothstein.

This year’s versions include the aforementioned snowflakes, Santa Claus, and reindeer, as well as images like evergreen trees, Christmas lights and Christmas tree ornaments. The newly designed cups were released on November 10th at 25,000 Starbucks locations in 75 countries.

Read more here.

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