Food is Big Business: Brand Control

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A relatively small band of companies control a vast amount of what we eat and drink every day.

Out of the hundreds of products at our disposal, only ten major corporations manufacture the bulk of what we toss in our shopping carts.

The agriculture and food production industry employs a third of the global workforce and contributes $985 billion to the U.S. gross domestic product (GDP). While the size of the industry is substantial, a relatively small number of companies wield an enormous amount of influence.

These companies — Nestlé, PepsiCo, Coca-Cola, Unilever, Danone, General Mills, Kellogg’s, Mars, Associated British Foods, and Mondelez — are amongst the “Big 10” food and beverage companies making billions of dollars in revenue every year. Unlikely ties between brands we largely don’t associate with one another shows the extensive reach of brand control.

For example, PepsiCo produces Quaker granola bars, and Nestlé makes Kit Kat bars, but also frozen California Pizza Kitchen pies.

According to Oxfam International, “The world’s largest food and beverage companies have a lot of power – but you have more.” If you’re looking to avoid contributing to the “Big 10” world takeover, try shopping at local farmers’ markets and support small businesses.

Read more here.

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