Get Ready for Snapchat to Feel A Lot More Like TV

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Job listing hints at original programming plans.

Snapchat is quietly taking steps to replace another iconic consumer device: the television.

The messaging app’s recently created parent company, Snap Inc, posted a job listing indicating that it was on the hunt for development managers to oversee the development and production of scripted and unscripted programming. The job description says that the candidate will look after original programs from pitch to pilot, and help implement the upstart’s “original content strategy” that will range from breaking news to entertainment and reality shows.

Snapchat boasts 150 million users globally, and an inside source says that talent agents have started circulating its name as an active buyer of original shows. The source also said that Snap Inc. sees itself become the “de facto news outlet” for its largely millennial audience.

TV designed for your phone

The company has been building up its TV offering for some time, kicking off with a partnership with Comedy Central on a scripted content series last year. More recently, as part of its deal with Viacom, the app also launched three new video initiatives with MTV International. It has also teamed up with NBC on a multi-year content deal which will see the Comcast-owned network publish original content from popular titles like The Voice and snippets from SNL.

Next up: news

The other key to Snapchat owning mobile TV is becoming the news outlet of choice for the millennial audience, turning traditional news “on its head” says the source familiar with the plans. Snap’s biggest advantage may be that it doesn’t own one camera with a TV anchor in front of it, but that it can gather the views from cameras all of the world for an event. The potential of all those viewpoints, for news and entertainment, is enormous.

The app has been working with major broadcasters around live sporting events like the Olympics, during which it attracted almost 50 million viewers in the first week alone.

Between the breaking news from the Snap team, the new wave of shows from its Discover partners, and its outreach to Hollywood for more original content, Snapchat is amassing the variety of shows it needs to truly become the mobile TV for millennials.


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