Job listing hints at original programming plans. Snapchat is quietly taking steps to replace another iconic consumer device: the television. The messaging app’s recently created parent company, Snap Inc, posted a job listing indicating that it was on the hunt for development managers to oversee the development and production of scripted and unscripted programming. The…Continue Reading “Get Ready for Snapchat to Feel A Lot More Like TV”

When it comes to influencer marketing, one-size-fits-all is not the way to go. Social media influencers are the hottest trend to hit advertising in the last few years. Whether you’re building an influencer marketing campaign with YouTubers, bloggers, Instagram influencers, or an emerging social media channel, the first step to getting started is picking the right…Continue Reading “Four Rules to Successfully Scale Influencer Campaigns”