Advertisers can soon tailor campaigns based on the content Snapchat users consume Snapchat will soon offer advertisers a more sophisticated targeting capability with the introduction of a new behavioral targeting tool. The company’s director of revenue operations Clement Xue revealed the company will roll out the new targeting capabilities in September 2016. Advertisers will be…Continue Reading “Snapchat to Launch Behavioral Targeting”

The ‘Me’ Generation Has Become the ‘We’ Generation Millennial moms have been considered a niche group, but are recently becoming more prevalent and more powerful as companies around the world begin marketing directly to them. If a brand can position itself as a trusted adviser that can help them navigate this new area in their…Continue Reading “4 Ways Brands Can Use Empathy to Connect With Millennial Moms”