Shoppers’ most valuable asset isn’t their dollars, it’s their attention  Retailers have consistently been at the forefront of innovation when it comes to using data to create better experiences for customers. Although more than 70% of U.S. consumers say they prefer to buy from physical stores, the pressure to adapt more seamlessly to the digital…Continue Reading “Must Know Trends Radically Reshaping Shopper Marketing”

4 steps to start running an effective social media campaign Measuring the results of social media advertising can be incredibly tricky. However, with proper objectives and a clear plan, paid ads on social media can help drive purchases and signups, and also allow you to learn more about your target audience—specifically what resonates with them…Continue Reading “The Definitive Guide to Measuring Your First Paid Social Campaign”